The creation or design of ‘Technical Specifications’ is an essential task of an architect. If you are an Architect, you should have come across the range of Technical Specifications based on the Business Requirements / you should at...
First and foremost approach to think when we onboard a new customer to Adobe Analytics right? From my own experience, I have seen up to 80 Report Suites for a single business unit. However, the question remains, is it ideal? Before answering the...
Classification! To be honest, it is one of the toughest concept for me to understand until I practiced it. Adobe defines Classification as ‘a way of categorizing Analytics variable data, then displaying the data in different ways when you...
Segmentation is one of the key concept in Digital Analytics[Of course not only in Adobe Analytics]. We use segmentation across different analytics tools to classify or group visitors on the basis of behavioral and profile attributes. When you ask...
Thought to write this article because there were several queries in Adobe Analytics Forum related to Entry Pages & ‘Entries’ Metric. Even though the two components (Dimensions – Not only Pages & Metric) use...
Was anticipating this for a long time and finally glad to see during the update on 18 Jun 2020. So, what’s the update deal with? Before 18 June 2020: If you share a Workspace Project with someone in your company before 18 Jun 2020, recipients will...
As everyone is aware, Adobe is extending its certification framework to recognize different levels of expertise. Based on the portal information, there are 3 levels of certification and this post focuses on Adobe Analytics deliberately than any...
I never thought I will write a blog sooner on Adobe Target since my core platform is Adobe Analytics. It was nearly 4 years since my first Adobe Target Implementation but I never shove myself until the date to get deeper into Adobe Target. Being...
This is part 3 in the 3 part series on Tips to clear Adobe Analytics Certification Exams. For the tips and tricks to clear Adobe Analytics Practitioner & Developer Exam, please check out the links here : Practitioner & Developer. I know this...
Every business in the world is trying to understand the effect of Covid-19 on its digital traffic, revenue and growth. Few could directly see the impact and few could not. Two sectors, which could have a perpendicular effect / change in traffic were...