I know that Customer Journey Analytics is the buzz in Adobe right now; everyone is thrilled and eager to find out more about Customer Journey Analytics. If you ask me to brief it in simple terms, Adobe Analytics is an analytics platform that...
Segmentation and Entries in Adobe Analytics are always challenging concepts to understand particularly when you try to delve deep into it; when combined, we don’t have much to comment about! I have already written independent posts on these...
Many of us know that Customer Attributes is a part of People Services (Formerly Profiles and Audiences) along with Audiences which provide organizations an option to publish their customer data to Experience Cloud. Data on-boarded to the Experience...
The term ‘Content Velocity’ (Earlier, Page Velocity) is often used by modern marketers for more than 3 years now and therefore is not unfamiliar to the digital platform. Businesses are concentrating on ways to increase Content Velocity...
Back after a while to Adobe Launch, thanks to my friend who started a conversation with me on Adobe Analytics related to Form Abandonment tagging. I remember ever having started my Adobe Analytics tagging before 6 years, copied Adobe Analytics...
Was thinking about the topic to write for a week and then some personal commitments, spurring to a two-week break. Since I promised myself to write the first 100 posts for intermediates, I didn’t want to go too simple or too complicated...
The subject might be peripheral to the experts, but I do believe it was important for discussion and clarification. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based...
People from statistical background can quickly understand Cohort Table or Analysis, but I don’t remember learning it during my undergraduate and postgraduate studies or as a choice I ought to have skipped it, ha ha! When I did google and...
This is a follow-up to the previous post on Mobile Lifecycle metric Launches. If you have not read the post on launches, please go through the link before you get to the subject. As said during the previous post, helpx link to compare the metrics is...
Delineating an event/metric in Adobe Analytics is always interesting for me because when we go deep we get more clarity about it. Most of the out of box metrics in Adobe Analytics are adroitly explained in Adobe’s Documentation, but are primarily...