Pratheep Arun Raj

Pratheep Arun Raj, Enterprise Architect in NextRow Digital. Having 12+ years of experience in multiple MarTech Solutions. Responsible for onboarding Analytics, Optimization, Data Management, and Customer Data Platforms for the customers across globe. Adobe Community Advisor, User Group Leader For APAC, and Adobe Certification Portal Ambassador for Adobe. Holding all 7 certifications across Analytics, Target, and Audience Manager + Customer Journey Analytics Expert Certification in Adobe. Author of Terryn Winter Analytics, Technical Blog Portal. Located in Chennai, India.

Adobe Analytics: Data Governance

Because my early Adobe Analytics exposure was primarily in APAC markets, data governance was not a top concern to me. I’m not sure whether there are clear guidelines in APAC markets even now; I’ve never noticed any. My initial encounter...