Adobe Analytics: Tips to clear Business Practitioner Exam

Can we remember everything? Absolutely not possible. We can be an Architect, Subject Matter Expert, Technical Expert etc., but never can be a storage device because, over time, we humans tend to forget it all. Exams are often harder to clear even if we are domain expert as they may demand our storage device. I therefore don’t value anyone just by certifications or few interview questions rather on their energy all the time. Energy and motivation are the key, but certifications are not less important because it will help us to build profiles together with experience.

This post is for everyone seeking tips and tricks needed to clear Adobe Analytics Business Practitioner Exam. This will be first post in a 3 part series (Next two parts will cover Adobe Analytics Developer and Architect Exams). I will certainly not give any questions or answers since I have signed NDA prior to my examination. Also, note that this is valid only until Adobe revisit it’s exam guides / patterns i.e. Valid for the 2-year period. Here you go.

ACE: Adobe Analytics Business Practitioner Certification Exam AD0-E202

Sources:

1. If you are an Adobe Solution Partner, Login to your Solution Partner Portal. Under Learn Menu, Navigate to Certification and Accreditation > Certification > Adobe Analytics Certification. Select Business Practitioner tab and start your ‘On-demand’ training. I personally recommend everyone to complete all the on-demand training programs to attempt their exams. Login here (Partner Login required).
2. If you are not an Adobe Solution Partner or even if you are an Adobe Solution Partner, we now have a great source Adobe Experience League. It is exclusively free and anyone can enroll themselves to start their learning path. I would say my knowledge on Adobe Analytics is almost from Experience League and Community portals. Login/Sign-up here (Free Sign-up).
   For Business Practitioner you can ignore Implementation Guide, Integration Guide, Media Analytics Guide and Data Workbench Guides from the Experience League Documentation (See interface).

Tips:

• I would recommend you to navigate to the analytics components and record the key points if you have access to the Adobe Analytics. Few examples are Products cannot be set using Processing Rules, Exits are not available in Data Warehouse requests, Workspace didn’t have Full Path report etc. So, go through the components one by one.
• For any topic, understand and list down 3 key points – Purpose, advantages and limitations.
• Understand the roles and responsibilities of a Business Practitioner.
• Understand the Exam Guide, most importantly topics : Click here to download.
• Try to take Sample Business Practitioner test and score more than 80% : Click here to take the sample test.

Exam Topics:

Below are the topics to cover during your learning path.

• Must to understand what is Tracking Code and how it is captured using URL Query String Parameter.
• Must to understand what is Segment or Segmentation. What are the containers available in the Segmentation (Hit, Visit and Visitor) and their usage. Components inside the Segment Builder, Segment Stacking advantages and limitations.
• Must to understand Adobe Analytics Data Collection Architecture : Server Call > Processing Rules > Vista Rules > Marketing Channel Rules. Must to know the object and the situation to apply all the rules. Again, all the rules.
• Must to understand Internal Searches abstraction and the reason to capture Search Terms using a prop and an eVar.
• Must to understand the difference between Traffic and Conversion variables along with their importance. Traffic variables on pathing and Conversion variables on allocation, expiration & merchandising.
• Must to understand Data Import options such as Data Sources and Data Connectors along with Classifications. Classifications to include both Rule Builder and Browser/FTP Import.
• Must to understand Data Export options such as Data Warehouse and Data Feed. Scenarios to use the options along with advantages and limitations.
• Must to understand Page Path Report available in Report and Analytics Interface.
• Must to understand the concepts of Global Report Suites and Virtual Report Suites along with advantages and configuration.
• Must to understand Calculator Metrics and components.
• Must to understand referrer, referring domain and original referring domain difference.
• Must to understand Alerts and Calendar Events with their components.
• Must to understand Anomaly Detection Statistical Technique and it’s gotchas.
• Must to understand Data Insertion API and limitations.
• Must to understand Experience Cloud ID Service, Audience and Customer Attributes under People Core Services.
• Must to understand the different between Exclude IP Address and Bot traffic exclusion.
• Must to understand Report Builder, components and it’s features.
• Must to understand Retail Product Funnel Flow: Product View > Add To Cart > Checkout > Order.
• Must to understand Workspace and it’s features below:
  • Attribution IQ and it’s use.
  • Segment Comparison and components used.
  • Curate, share and download the projects.
  • Manage Projects.
  • Use of proper graphs or visualizations for the data given i.e. Understanding all the graphs and it’s use.
  • Apply segments directly and using drop-downs.
  • Comparing the time periods and date ranges.
  • Difference between Fallout and Path Flow.
  • Contribution Analysis and tokens.
  • Anomaly detection and how it is identified inside workspace.

Covered all the topics in Adobe Analytics right? Actually didn’t. I know that it will be hard for anyone to start learning provided the links or documents, so constricted the topics for us to focus.

For me, Business Practitioner exam was tougher than Architect and Developer, because I stopped reporting a few years ago. So, understand the topics and try to clear the exams. All the very best!