Adobe Analytics: Tips to clear Architect Exam

This is part 3 in the 3 part series on Tips to clear Adobe Analytics Certification Exams. For the tips and tricks to clear Adobe Analytics Practitioner & Developer Exam, please check out the links here : Practitioner & Developer.

I know this is long overdue after the Adobe Analytics Practitioner and Developer Exam posts, excuse me for the same. Unlike Practitioner & Developer, the exam is not just about reporting or tagging, but about understanding. I strongly recommend this exam only for people with at least 3+ years of experience and involved in few business implementations. The only exam where the preparation is second relative to the experience, but few significant topics to be discussed are described below.

Said that, this post is for everyone seeking tips and tricks needed to clear Adobe Analytics Architect Exam. On my previous blogs, I did not include any sample questions / catalogue, but figured it would be nice to include sample questions since there is no Skills Assessment Test for the Analytics Architect Exam. So, download your sample questions at the end of the blog.

ACE: Adobe Analytics Architect Certification Exam Guide AD0-E200

Sources:

Sources are always the same.

1. If you are an Adobe Solution Partner, Login to your Solution Partner Portal. Under Learn Menu, Navigate to Certification and Accreditation > Certification > Adobe Analytics Certification. Select Architect tab and start your ‘On-demand’ training. I personally recommend everyone to complete all the on-demand training programs to attempt their exams. Login here (Partner Login required).
2. If you are not an Adobe Solution Partner or even if you are an Adobe Solution Partner, we now have a great source Adobe Experience League. It is exclusively free and anyone can enroll themselves to start their learning path. I would say my knowledge on Adobe Analytics is almost from Experience League and Community portals. Login/Sign-up here (Free Sign-up).

Ideally, try to scan all the topics under the Experience Cloud User Guide (Adobe Analytics only).

Tips:

• It combines the tips provided for Adobe Analytics Practitioner and Adobe Analytics Developer Exams. If you haven’t been through the links, the links are available at the beginning of the post, kindly go through.
• Understand that the topic will be not only about Adobe Analytics Implementation & Architecture, but also about Experience Cloud Platform integrations with Adobe Analytics.
• Understand how Adobe Analytics operates the Data Governance and Privacy Policy Regulations.
• Understand the roles and responsibilities of an Architect.
• Understand the Exam Guide, most importantly topics : Click here to download.

Exam Topics:

Below are the topics to cover during your learning path in addition to the topics on Adobe Analytics Practitioner and Adobe Analytics Developer Exams.

• Must to understand the Web Analytics Process i.e. Define Goals > Build KPIs > Collect Data > Generate Reports > Evaluate Performance > Optimize.
• Must to know all the Query String Parameters used in Adobe Analytics Beacon. Example: ‘g’ is used to capture the URL, ‘ch’ is used Site Sections etc. Strip the beacon and get the understanding about all the Query String Parameters.
• Must to know the process flow to create new Report Suites including Roll-up. Do not ignore any configuration steps especially when you duplicate an existing report suite.
• Must to now the process flow to create Virtual Report Suite. Again, do not ignore any configuration steps.
• Must to understand the Time and Currency settings for a Report Suite.
• Work on the Classifications. Must to understand the difference, need, options and the use of Classification Importer and Classification Rule Builder.
• Work on the Processing Rules. Must to understand, not only on its feasibility, but also on the importance and the role play on Context Data variables. Focus on Context Data and Dynamic Data variables to an extent.
• Work on the Marketing Channel Set-up. Processing Rules, Override Last Touch Channel, Engagement Expiration etc.
• Must to understand Internal URL Filters, Internal & External Link tracking configuration variables.
• Must to understand the need and the importance of each page variable especially Page Name. Product and it’s Syntax, by default.
• Must to understand Entry Page, Original Referring Domains, Root Referring Domains etc., where we won’t concentrate most.
• Must to understand Event Serialization concepts and it’s attribution to purchase ID.
• Must to understand Adobe Analytics Base Code functions and plugins with syntax.
• Must to understand why listProp and listVar exists. Advantages and limitations.
• Must to understand and practice RegEx (Regular Expressions). Important!
• Must to understand import and export options in Adobe Analytics.
• Must to understand the difference between Exclude IP Address and Bot Rules.
• Must to understand Attributions(Especially Participation), Segment Comparisons, Anomaly Detection and Alerts.
• Must to understand the advantages of WorkSpace over Reports & Analytics, vice versa. Do not limit your findings such as WorkSpace over Report Builder, Report Builder over Data Warehouse etc.
• Must to understand the limitations of WorkSpace, Reports & Analytics, Report Builder etc.
• Must to understand Activity Map and its usage.
• Must to understand Life Cycle Dimensions and Metrics.
• Must to understand the characteristics of Adobe Launch Components such as libraries, extensions, data elements, rules, conditions, events and actions.
• Must to understand the method of deployments in Adobe Launch and its best practices.
• Must to understand the importance of third party extensions, usage and development process with approvals.
• Must to understand the need and the importance of A4T (Analytics For Target).
• Must to understand advantages of Experience Cloud ID Service.
• Must to understand the basic tenants of GDPR and CCPA.
• Server Calls and syntax including debugging concepts.

It’s really hard to narrow the focus since Architect Exam didn’t have the cap. But the topics listed above should certainly improve the odds of passing the test without a big fight. Understand the topics and try to clear the exams. All the very best!

Bonus: Download your sample questions here. Enjoy!