This is part 2 in the 3 part series on Tips to clear Adobe Analytics Certification Exams. For the tips and tricks to clear Adobe Analytics Practitioner & Architect Exam, please check out the links here : Practitioner & Architect. The...
Can we remember everything? Absolutely not possible. We can be an Architect, Subject Matter Expert, Technical Expert etc., but never can be a storage device because, over time, we humans tend to forget it all. Exams are often harder to clear even if...
This post is exclusive for Adobe Analytics Architects, Developers and Business Practitioners who want to test the BETA version of Adobe Analytics Mobile Application. How excited are you to create and see your first Adobe Analytics Dashboard using...
Adobe Summit 2020 was a great start to the financial year. Because Covid-19 made it digital this year, I am glad I participated. There are more than 100+ breakouts and many on Data & Insights. I’d suggest you if you’re not aware of...
Have you ever wondered why Data Element / Data Definition / Data Layer exists in almost all the Tag Management Systems? A significant advantage I hear from everyone is the ‘only point of reference’. Few of them say that it will make your...
It’s harder for me at all times to be a developer. I know that managing codes are not easy but for a Tag Management Solution it is obligatory. I have had difficult days when I migrated Adobe Analytics and related codes from Dynamic Tag...
My team recently asked me about the exact difference between the metrics Page Views, Instances and Occurrences after reading the article ‘Compare Page Views, Instances and Occurrences‘ from Adobe. I was wondering, didn’t the...
Google Chrome to ‘phase out’ third-party cookies within two years is a passive announcement unlike Firefox and Safari blocking the third-party cookies starkly. While Google is designing the work around, the same would have no choice...
Any analyst or business practitioner would have asked to explain what is Direct in the Marketing Channel or Typed/Bookmarked in Source Of Traffic. Most of us would have made it clear that traffic was received from a visitor who typed the URL...
There are plenty of internet posts related to setting up Marketing Channel Processing Rules and the difference between First Touch & Last Touch Channels, so I’m not going to explain them again in this post. So, let’s dive into our...