Most of the time, we come across the topic or discussion on Last Touch Channel Versus Tracking Code. We will always try to break down the Last Touch Channels by Tracking Codes, and almost every time we are able to see that the Tracking Codes are...
Pratheep Arun Raj
Pratheep Arun Raj, Enterprise Architect in NextRow Digital. Having 12+ years of experience in multiple MarTech Solutions. Responsible for onboarding Analytics, Optimization, Data Management, and Customer Data Platforms for the customers across globe. Adobe Community Advisor, User Group Leader For APAC, and Adobe Certification Portal Ambassador for Adobe. Holding all 7 certifications across Analytics, Target, and Audience Manager + Customer Journey Analytics Expert Certification in Adobe. Author of Terryn Winter Analytics, Technical Blog Portal. Located in Chennai, India.