Myself? Let me try to narrate it crispy.
Typical Chennai guy who finished secondary school at the Government Model School, Saidapet. It was a great honor to shout out my school name that produced legends like Dr. Radhakrsihnan, our second president Republic of India. Nothing to wonder about, I was school first with a gold medal to score a centum in maths subject. Completed my higher secondary education at the P.C.K.G Government School. And anyone can guess my under graduation, yes, B.E. in the field of Electronics and Communications Engineering. Why not another one? I would like to ask my parents the question along with all of you, but it was too late. Completed my graduation with no history of backlogs. Just a few days later, I was able to place myself in my first company iOpex Technologies that gave me the best platform to start my career, Microsoft Excel. My first love and my love forever, Microsoft Excel. Although my Designation was MIS Analyst, I didn’t limit myself to learning all about data extraction, manipulation, and presentation. Joined my second organization Xerago e-Biz Services Private Limited that gave me all the elevation I needed. I know that a good boss is more than just a good organization, and I’m lucky enough to get one. NextRow Digital is my third and current organization, where I have entirely shifted my expertise towards the Adobe Experience Platform. The shift from services to solutions is the more demanding learning curve, and I am privileged to have this fantastic transitional opportunity.
Adobe, the life changer. From the MIS Analyst to the Adobe Multi Solution Architect, the journey wasn’t up front, but with multiple struggles. Although I started my Adobe Journey as an Analytics Business Practitioner, I was keen to learn about implementation and invisible but essential background logic’s. Completed my Masters in Marketing Management at Anna University, Guindy during the tenure. Got married! Imagine that I spent almost 6 hours at home learning Adobe Analytics after my marriage and feel pity for my wife most of the time who sit besides me seeing the videos and contents along with me. First certification on May 2016 (Business Practitioner) followed my best engagement path on Adobe Community.
Adobe Community, the knowledge portal. I never knew that the Adobe Community was going to sculpt me like what I am now until I started my engagement. The knowledge that I have gathered over the years is not only based on my experience, but also from the different answer-seekers in the Community Forum. Became the Most Valuable Participant in Community Forum to get the award from the Vice President of Adobe, India and now, the Moderator.
Blog me. Inspired by many, but my passion was a key motivator for starting my own blog. This blog is to answer the hidden gems in Adobe Experience Cloud Tools and get/share ideas on each other. I may not be right all the time, but if there is, I would love to learn along with you all.
Adobe Classes. Willing to grow and thus helping myself by taking classes in Adobe Analytics, Adobe Target, Adobe Launch and Microsoft Excel over the weekends. Nothing professional, but for my love for Adobe.
Certifications.
Adobe Analytics
1. Adobe Analytics Architect Master [AD0-E200]
2. Adobe Analytics Developer Expert [AD0-E201]
3. Adobe Analytics Business Practitioner Expert [AD0-E202]
Adobe Target
4. Adobe Target Architect Master [AD0-E402]
5. Adobe Target Business Practitioner Expert [AD0-E401]
Adobe Audience Manager
6. Audience Manager Architect Master [AD0-E452]
7. Adobe Audience Manager Business Practitioner [AD0-E453]
Adobe Experience Platform
A. Adobe Experience Platform Qualified [AD2-E551]
Tag Management Platforms
B. Ensighten Manage & Implementation
C. Google Tag Manager
Other Certifications
D. Google Analytics Basic and Advanced
E. Google Data Studio
Domain Expertise.
– Digital Marketing
– Customer Data Platform
– Digital Analytics
– Digital Personalization & Targeting
– Tag Management System
– Data Management Platform
– Visualization
And, almost everything on Digital Platform.
