This post is the continuation to the three-part sequence on Tracking Codes and focused towards Tracking Code Nomenclature. Although business and technical experts understand the value of tracking code, most do not have a proper Tracking Code...
Tracking code is one of the most debated topic in Adobe Analytics Forum next to Marketing Channels. In most instances, the two dimensions are perceived together which is not correct. In fact, Last Touch Channel Versus Tracking Code is the first post...